Beer is made by creating a liquid rich with fermentable material. Yeast, a living organism, is added to the liquid. The yeast floats around the fermenter gobbling up soluble sugar & converting that energy into alcohol. It’s a volatile & active environment. During this time, the beer is literally alive.
Citra Hopped Live is bright, refreshing & loud. We cranked this pale ale up to 11 by adding a generous amount of Citra hops. With that in mind, we wanted the label to reflect the feeling of live music. Live pairs great with toe-tapping or head-banging to your favorite band on stage.